Ragan Communications surveyed communications personnel across a wide range of companies about their use of video, with some surprising and some not-so-surprising results.

Almost three fourths of companies surveyed use video to communicate with their employees. And employee engagement is their most frequently named goal.

Video is more intimate and authentic than other forms of communication. When the message is really important, video is becoming the “go to” tool. ┬áThis is proven out by the overwhelming use of live webcasts by those surveyed.

The infographic below highlights other interesting facts about video for employee engagement.

To learn even more, check out our ebook: 10 Ways Video Can Help You Achieve Employee Engagement.