Do you have your phone on you right now? According to research from the Pew Internet Research Group, 91% of American adults own a cell phone and over half of those cell phones are smartphones. From May 2010 to September 2013 the amount of Americans ages 16 and older who own a tablet has jumped from 3% to 35%. The writing is on the wall, mobile devices are swiftly becoming the preferred method of digital interaction for most Americans.
Nowhere is this more apparent than in the enterprise. In Fortune 500 companies, 80% of employees are using smartphones and 65% are using tablets to conduct business on a regular basis. With more and more operating systems moving to app-based platforms, mobile, social and enterprise software are poised to converge and create a more powerful and connected workplace than ever before.
Video is coming along for the ride
In this report, users were interviewed about their preferred viewing device for long-form videos from 10-30 minutes, 30-60 minutes and videos that are over an hour in length. Smartphones outstripped desktops in every category of long-form video viewing. The most interesting statistic, though, is not about smartphones, but about tablets and videos that are over an hour in length. At the hour mark, the amount of users watching video on tablets jumps dramatically from about 13% to almost 30% while users watching long videos on desktops drops to just about 9%.
In the enterprise, video can take many forms, from short knowledge transfer clips to day-long streaming webinars. If users are most comfortable watching long-form video on their smartphones and tablets, shouldn’t your enterprise video be comfortable on smartphones and tablets, too?
Find out how you can streamline your enterprise video delivery to mobile devices and deliver a solid video experience to all of your enterprise video viewers.