Live webcasting and streaming events are popular enterprise tools. They’re particularly effective in expanding the reach and impact of key events, meetings and messages.  The scope of live streaming technology even covers products and services promotion, live announcements, online meetings and general employee awareness. Companies are using live videos to communicate with everyone, from customers to partners and even employees.

Speaking of employees, here are seven ways live video benefits your workforce:

  • Reach wider audiences: With webcasting capabilities, you now have the potential to reach almost anyone remotely. This helps to widen access to information and events, especially in training where everyone receives the same information ensuring consistency.
  • Reduced operational cost: Live webcasting reduces the need for employees to travel.  So you will notice a considerable reduction in travel and accommodation costs.
  • Increased productivity: Using webcasting technologies can improve the productivity of your employees. Webcasting connects employees faster and facilitates the exchange of ideas. This can bring down time-to-market for products by speeding up the creative process.
  • Increased employee flexibility: Video-enabled employees have the convenience of working remotely. Employees working remotely can watch live video while in transit or from home.
  • Richer content: There is a wide variety of content to choose from. you have the flexibility of using different media types. You can even record and archive live events for future use.
  • No range restrictions: Webcasting capabilities do not have a range restriction. Anyone with internet connectivity and access rights can participate in your event.
  • An eco-friendly solution. Webcasting is virtual in nature and this means a considerable reduction in the environmental footprint of your event and business.

Most importantly, using a webcasting solution helps in reducing logistic hassles involved with your event, and helps you focus more on what’s more important – your message.