A transcript is a text version of all of the words spoken in your video. Transcripts contain textual information that help search engines to index your videos more efficiently. By including transcripts along with your video, you are providing specific information about the content of your video so when someone searches for a phrase mentioned in your video, search engines will be able to include your video in the results.
But is that enough?
What transcription doesn’t do is give you instant access to searched information. It’s one thing to know that a one-hour video includes the content you’re looking for – it’s another to quickly find that phrase in the video.
Using technology like speech search gives you immediate access to the specific location of the topic of your search. It is an automated process that indexes the spoken word in the audio track of a video immediately after the file is uploaded. When a speech search is performed the return hits are evaluated by percentage in terms of probable accuracy, enabling the end user to evaluate which hits are the most useful. Speech search also provides direct links to the location of the searched word within the video itself, helping the user find information with the click of a mouse.
In the enterprise, connecting employees with the information they need is important. Transcription may be a way to optimize that search, but speech search transforms the entire process.
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