Video ingestion is the backbone of video content management. Without it, you’d be lost in a sea of files and unintelligible names. At its core, video ingestion is the process of capturing, transferring, and storing video files in an organized manner for simple identification and location in the future. In an enterprise environment, video ingestion is typically performed by internal asset management systems. While much of this process is automated, there are still ways to help your video files get ingested and processed correctly. Here are the steps involved in a typical video content ingestion workflow that can help you properly ingest video content for delivery over an enterprise portal.

Cataloging: Cataloging involves creating and entering video metadata into a database to ensure that content is easy to search and locate. It’s important provide as much metadata as possible – even if that means that you may have to get it from external sources. This helps you to refine specific searches in the future.

Encoding: Encoding is the process of digitizing the video into various formats and then storing it on delivery servers. Make sure your encoding processes involve creating back-up copies in case failover versions need to be supplied.

Indexing: Indexing typically happens on delivery servers. It is a process of placing the video files in specific folders designed for efficient indexing and tracking. Again, the more specific your indexing parameters are, the easier it will be to find the right content later.

Linking: In the linking phase, encoded video files are linked to metadata. This is an important phase as this is when the video is made searchable. After linking, make sure you limit publication to yourself and the video owners to ensure all of the content is correct.

Testing: Testing the ingested video is necessary to ensure that the correct video is properly delivered to the viewer which in turn results in a good viewer experience. It’s always wise to search for your videos in different ways through your enterprise video portal. Try searching by title, keyword and using speech search if it is available through your portal.

Deployment: Deployment is the final stage when the video is made available to viewers. After deployment it is generally a good idea to notify specific viewers who will benefit from this content that it is viewable through email or other social enterprise technologies.

Across workflows, the steps may vary along with naming conventions and encoding parameters. However, the basic idea of the typical video ingestion process remains the same. I hope this gives you some insight into how your video content ingestion workflow should work to save you time and effort when using your enterprise video portal to the fullest.

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