All Hallows Eve is fast approaching, and since costumed celebrations are coming up I thought now would be a good time to talk about how to pick an appropriate outfit and setting for your enterprise videos. We do a lot of videos here at Qumu and, along the way, we’ve learned some dos and don’ts:
1) Know your audience – Who is the video going out to? Are you sending a quick message to a coworker or are you addressing the whole company? We’ve found that often, with inter-coworker communication, authenticity is key. If it’s Casual Friday and you’ve got that Ramones t-shirt on, it’s better to stay comfortable if you’re recording a quick video from your desk. If you’re addressing the whole company putting forth a professional image is a better route to go. Also, if you’re doing a video that is externally facing it’s doubly important to dress your best.
2) Know your studio – It’s important to know the lay of the land no matter where you’re shooting. If you’re doing a more personal video from your office, you’ll already have a good grasp of what your surroundings are like and can take advantage of them. A coworker of mine once used her ideas whiteboard on the wall of her cube to make a clear and engaging video about a technical topic and it worked great. If you’re shooting in a studio, you’ll want to check out the area and find a good staging area, even if it’s just finding the right wall to be your backdrop.
3) Don’t be a green screen newbie – If you’re shooting a more complex presentation involving a green screen, make sure you’re not wearing a color that is similar to your backdrop, otherwise you’ll end up looking like our cowboy friend up there. Not very pro.
4) Watch your back – Pay attention to what your background is going to be. Are there going to be written words behind you? Pictures? Position yourself so you are situated in a space where you’re not blocking any important information. Another situation you can find yourself in is looking silly in relation to a background image. We’ve all seen tourist photos with the Eiffel Tower sticking out of the top of Aunt Mary’s head, don’t get caught with a background image coming out of your ear.
These are just a few simple ways to ensure that your videos are successful. Make sure you go through this checklist before making your next enterprise video!