audi seat thing


I’ve talked about using video to help fix a car before, but I thought I’d share another interesting way to use video that was brought to my attention by our vice president this week. He drives an Audi and was having a hard time programming the seat position memory on his new car. After a bit of digging he came across the “MyAudi” section of Audi’s website. Since Audi had updated their interface with the seat position memory buttons on newer Audis, they made a simple but professional looking video to show car owners how it’s done.

So there’s a difference here between the ways we solved our automotive troubles, even though we both used video to find the answer. In my case, I consulted YouTube and found a user generated video that helped me fix my tail light. In his case, he went to the source and found a professionally produced video that explained the intricacies of a new feature.

This is a good example of the difference between EGC (Employee Generated Content, a favorite term of ours here at Qumu) and employee training videos. Both are valid ways to find video knowledge within your business, it just depends on the track you take to both create them and discover them.

EGC is content that is uploaded by employees for employees. It’s a simple, immediate way to share tips and tricks as well as useful, specific information among colleagues. The problem with EGC is that quality can suffer and oftentimes it’s hard to know if you’re getting all of the right information. Employee training videos are created by the corporate office and are generally higher quality and have subjects that will be useful to a wider range of viewers. The content of employee training videos are also usually reviewed by several people, ensuring that all of the information is correct.

Both EGC and employee training videos are good ways to connect people with the information they need. With an enterprise video platform you can sort, organize and classify each to make the time to knowledge that much shorter.