Sometimes you have to step back and look beyond your business to get the answers you need. A clear example of the power of video to engage and deliver results comes from non-profit organizations.

Charities: all about engagement 

Charities are early adopters of social media and video, and it’s not surprising. Engagement is at the center of recruiting volunteers and fundraising. Without a message that can reach and change people, non-profits can’t succeed.

MediaShift calls it Charity 2.0, and it precedes the current social business trend by several years.  That makes it a good proof point of the value of video to engage and deliver results.

A case in point: Charity: Water has been using daily videos of Ethiopian wells and YouTube’s Call to Action feature to fund its projects.

Non-profits’ use of social media and video is a useful example of what your business can do internally to bring your team together, incite action and accelerate change.


You can learn more about how Qumu helps businesses use video to drive social business here.