Live video is alive and well in business. An increasing number of our customers are choosing to stream live to their employees, often to their entire global team at the same time. The CEO is a common presenter for these broadcasts, but live is being used by a range of leaders.
Live broadcasting adds an additional level of risk to communications.
- It’s more expensive than video on demand to produce
- There are added challenges to address the bandwidth “bump” required as the video is simultaneously streamed across the organization.
- Unexpected things happen, and there are no do-overs.
Besides, some argue, we live in a Tivo world; people prefer to watch video on their own schedule.
Despite all that, live is here to stay. Live is valuable in part because it is so hard to do. It can’t be totally controlled. That makes it more real and more trusted in some way.
I’m an American football fan and a Tivo user. I love to watch games slightly delayed and save about an hour of my life by skipping commercials and half time. But if I find out who won the game before I get to it, I lose all interest. I turn it off.
Likewise, employees value fresh news and developing stories. Who knows how it will end? And if they find out ahead of time, they often tune out.
There is a place for pre-packaged video programming for information transfer within corporations. But there is also room for fresh, real-time messaging that engages teams in a way that can’t be matched by video on demand.