Chris Hadfield was the first Canadian to walk in space. Since then he has gone on to spend months aboard the International Space Station and, according to Forbes magazine, is “perhaps the most social media savvy astronaut ever to leave Earth.” He runs popular Twitter and Tumblr accounts and has uploaded numerous videos to YouTube including a cover of David Bowie’s “Space Oddity” which has almost 17 million hits.
Aside from music videos, Hadfield takes questions from curious people all over the world and answers them via video. What happens when you wring out a towel in space? How do you make a peanut butter sandwich in space? What about brushing your teeth? Hadfield answers each one in turn, even wringing out the towel for a live audience back on Earth.
Now, even though Hadfield is back on solid ground and has recently retired from space travel, people all over the world can still watch and learn from his videos.
It’s the same for enterprise video.
You can create informational content for your business that can bridge the gap between offices worldwide. Let’s say your home office is in Vancouver, but one of your factories is in Delhi. With a 12 hour time difference, getting on a call means one of you has to get up in the middle of the night.
If you record a video of the solution, however, and upload it to your social video portal, your factory manager can watch the personalized demonstration when he gets to work in the morning and keep the flow of business moving.
The added bonus here is that once you’ve recorded a solution video, that video will remain in your portal for as long as you want, and other employees who are having the same issue can search through existing video solutions to further expedite their learning process.
Video is already bringing the world closer together. It’s helping us learn things we’d never thought we’d know and it’s putting the power of knowledge in the hands of the people. Whether it’s peanut butter sandwiches in space or engineering solutions for employees in the next room, video is making connections easier.