Most of your employees are unhappy. What are you going to do about it?

Gallup’s State of the American Workforce survey found that 30% of employees are engaged and inspired at work. That’s less than one third of your people that are on board the way you need them to be.What does a company do? 

One humble suggestion: use video.

We all know that a picture paints a thousand words, and a video brings thousands of moving pictures into your brain in a way that more closely resembles face-to-face interaction than any other form of communication. Video adds richness and immediacy to communications, even when viewed on-demand.

Video as a tool – both for executives to share their messages and for employees to share with each other – does great things for an organization:

  • It improves engagement
  • It accelerates knowledge transfer
  • It enables more complex exchanges of information
  • It gives management a face
  • It gives employees a voice

Our clients that have embraced video throughout their global organizations are passionate about its power to connect.  One company has identified 67 different use cases for video within their global enterprise.

Video is not a panacea, but it certainly plays a role in helping companies solve the important problem of disengaged workers.

Learn more about Qumu’s enterprise video solutions here. 

Photo courtesy of Steve Koukoulas/Flickr