Streaming Media recently hosted a webinar on Best Practices for Multiscreen Delivery. It shouldn’t surprise you that adaptive streaming was a recurring theme. 

One of the pillars of effective video streaming to mobile devices is adaptive bitrate technology, where a distribution system dynamically selects between different sized video files to stream at a resolution that matches the available bandwidth and device.

Most of the panel members’ comments focused on how adaptive streaming can optimize individual user experience for whatever device and network they happen to be using. For public networks and dispersed users, this is the overriding issue. 

Qumu’s Chris Zaloumis pointed out that in business video communications, there’s another critical issue: what’s happening to the company’s network as a whole. Enterprises require a “macro” and a a “micro” approach to adaptive streaming to be successful.

Adaptive streaming must not only optimize a viewer’s experience, it needs to optimize the network. Capping total bandwidth consumed by a streamed video, for example, protects all users from network gridlock – which can affect email and other communications as well as the video they are trying to watch. This is true whatever device – mobile or fixed – is being used.

This “macro” approach to adaptive streaming has a significant cost benefit as well. Proactive video bandwidth management can help businesses level load network traffic, which gets them more from their existing internal infrastructure and delays the need for additional capacity.

Rather than blindly serving users videos on an “all you can eat” model, thoughtful use of adaptive streaming on a macro level provides business users the video experience they need on any device without overwhelming the network.

Learn how to apply adaptive streaming at a macro level here.