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Cloud, Hybrid or On Premise? Choosing an Enterprise Video Deployment Model

Choosing the right Enterprise Video platform for your organization is an important decision—particularly when the evaluation process includes requirements related to security, scalability, compliance, delivery methods, and coverage for critical use cases. Yet, with all of these decisions to be made, the most important one of all is related to deployment type.

In today’s article, we will provide an overview of three major deployment types as they pertain to Enterprise Video platforms—Cloud, Hybrid and On Premise—as well as some simple guidelines which can help your organization choose the right one.

Implementation Type #1: Cloud

(a.k.a. Software as a Service)

A Cloud enterprise video implementation provides a full set of pay-as-you-go tools for video creation, distribution and management—hosted entirely outside your company’s network and firewall. Once user permissions are set up, companies can simply turn on a Cloud deployment and go. And any user with Internet access can view, create or manage live and on demand video assets if given the right permissions.

Cloud at a Glance:

Audience Size
Hundreds to Several Thousand

Common Use Cases
Executive Webcasting
External Communications
Product Training
Employee Onboarding 

Critical Requirements
Ease of Use
Ease of Deployment
Low Support Load

Your organization is a candidate for a Cloud Enterprise Video Deployment if the following things are important:

  • Speed of Implementation—Your platform needs to be activated and running within days or even hours.
  • Low IT Resource Commitment—Internal technology teams are thinly spread or under-resourced.
  • Limited Use Case Coverage—Use of the system will initially be restricted to webcasting, or webcasting and external comms.
  • Small to Medium Audience Sizes—The reach of meetings and events will range from 25 active and passive attendees to several thousand.
  • The Ability to Expand Over Time—Where Cloud is viewed as the first step in a progression to an On Premise or Hybrid deployment.

Implementation Type #2: Hybrid

A Hybrid implementation is essentially a Cloud-based solution, enhanced with on premise elements to increase delivery performance and data security. By placing edge computing technology at the Cloud’s periphery, a company can easily build a video-aware, privatized network on top of a flexible Cloud core. While a growing number of organizations are starting with Hybrid implementations right away, most still initially invest in a Cloud-based platform first and migrate to Hybrid as corporate demand for video increases over time.

Hybrid at a Glance:

Audience Size
Several Thousand to 20,000+ 

Common Use Cases
Executive Webcasting
Live Event Management
Unified Communications
Partner Communications

Critical Requirements
Optimized Delivery

Your organization is a candidate for A Hybrid Enterprise Video Deployment if the following things are important:

  • Balancing Control with Ease of Deployment—In cases where a pure cloud solution will not meet the company’s needs due its size, complexity and number of video use cases.
  • Network Security—The company requires a complete or partially privatized network with on premise-level security such as SAML single sign-on.
  • Medium to Large Audience Sizes—The reach of meetings and events ranges from several thousand to 20,000+ active and passive attendees
  • Intelligent Delivery—Reaching globally-distributed employees and clients requires a network that dynamically chooses the best delivery method (caching, peering, eCDN, etc.) for each user, device and location.
  • Comprehensive Analytics—IT teams and leaders require real-time visibility into both end-user experience and network performance.

Implementation Type #3: On Premise

An On Premise enterprise video implementation is a perfect fit for large scale enterprise environments where security and compliance are critical—particularly in Banking, Finance, Health Care, Pharma and Telecommunications—as well as environments where employee bases are large and globally distributed. On Premise implementations are considerably more complex than Cloud implementations, and must be managed by internal staff and on internally hosted systems.

On Premise at a Glance:

Audience Size
Several Thousand to 100,000+ 

Common Use Cases
Executive Webcasting
Crisis Communications
Internal Collaboration
Training and Onboarding 

Critical Requirements
Delivery to Thin Clients

Your organization is a candidate for an On Premise Enterprise Video Deployment if the following things are important:

  • A High Level of Security—Video streams and assets must be securely managed behind the firewall and tightly integrated with corporate systems.
  • Large Scale Live Event Delivery—All-hands streaming video events and executive webcasts are mission critical, requiring delivery of high quality, live and on demand video to all employees.
  • End-to-End Control—Your IT team requires comprehensive, granular control of the solution.
  • Service for Massive, Globally-Distributed Audiences—The reach of meetings and events will range from several thousand to 100,000+ active and passive attendees.
  • Integration with Complex Technologies—Support is required for virtual desktops, Citrix, iPTV, video conferencing, etc.

We hope this article helps to clarify your options in selecting the right Enterprise Video deployment for your organization. If you’ve already zeroed in on a Cloud or Hybrid video solution, you may want to consider taking Qumu Cloud for a free test drive to experience how easy it can be for both IT and an end user. And if your requirements are more complex, contact Qumu to talk to our experts who can help you evaluate the best deployment design for your requirements and even set up a proof of concept (POC).

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