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Aragon Research Report Highlights the Value of Using Enterprise Video

Aragon recently released its annual “Power Ranking for Enterprise Video” report which illustrates the ever-increasing need for quality enterprise video and how video is essential for day-to-day business operations. And for the seventh year, Qumu was placed in the highest position on the report, indicating that we’re a leader in providing a video solution that meets our customers’ needs.

But what does a modern enterprise video solution do? Let’s explore.

Components of a Successful Enterprise Video Solution

The most basic key to a successful enterprise-grade video solution is the ability to easily create and distribute video. This may seem obvious, but in many cases creating quality video content remains difficult. The solution must be flexible, secure, and easily integrate with the tools your team already uses. These tools include meeting solutions like Zoom, Microsoft Teams or Socialive, or the ability to record from your mobile device or upload a file that was created and edited with another software solution.

The power of video is not necessarily the creation of the video, but with the sharing of the video. After all, if there are glitches in the delivery of video content, your communication is dead in the water. For a video solution to be truly powerful for the enterprise it needs at least three fundamental components: security, automatic compliance (think: GDPR, HIPPA, etc.) and scalability. To be even more successful it should include automatic translations, and playback controls.

These components must also be flawless every time. Equally important, is the ability to efficiently search and manage large libraries of video on demand assets.

Analyzing Enterprise Video Performance

But what happens after you’ve created, managed and shared your video content? Video must continue to work for you long after it’s created. A quality solution allows users to analyze how, when, where (ie: on what device) and who watched video. You need to understand what content is resonating with viewers so you adjust your video strategy moving forward. The entire lifecycle of the video event should be analyzed so a video goes from being a regular asset to being a smart driver of your business.

The report and our customers recognize that Qumu’s Video Engagement Platform possesses all the right features to enable enterprises to successfully use video as a smart communications tool it. In today’s work from wherever, whenever world, on demand and asynchronous video must be more engaging than ever. 

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