How enterprises have strategically leveraged video to meet operational goals.
The pandemic has driven monumental growth in the use of enterprise video—in fact, the use of video, both live stream and on demand, has changed more for most people in the last two years than many have experienced during most of their career. This is the sentiment expressed by those who participated in this Fall’s Qumu Customer Summit.
Both TJ Kennedy, CEO of Qumu and Jim Lundy, Industry Analyst and CEO of Aragon Research agree that enterprises that are leveraging video are generally doing better in the market than those who are not. According to Aragon Research market forecast, video content management will hit $22 Billion by 2026. And $44 Billion if you look at collaboration, which includes video and video meetings and messaging. “Video is the new dialtone,” said Lundy.
Smart Video is the Key to Success
The key to success according to Kennedy is not simply video, it’s “smart video.” Using live stream and video on demand that can be accessed, managed, searched and secured is critical. “Now when a meeting or event ends, the content lives on and can continue to deliver value in new ways. The entire video lifecycle experience is smarter and more seamlessly integrated.” said Kennedy.
Because the workforce is much more distributed, both geographically and time zone dispersed, coupled with an increasing workforce that relies on mobile devices, video will play a key role in many categories, taking video well beyond the simple video conference.
Video is driving learning management curriculums. Quicker employee and customer on boarding are also contributing to the growth in enterprise video, on demand video in particular.
Video is changing behavior and changing minds.
The Qumu Customer Summit provided not only insight to the industry landscape but gave a glimpse into the human impact as well.
For example, it was found that being on camera was not as unnerving as it once was. The reliance on video tech teams to help execute has also decreased.
Short, easy to digest, authentic videos that allow the human element to show through were the most successful. One customer, a major auto manufacturer, reported that using video to launch a new product, in this case, revealing a new model of automobile, as far and away more successful than the traditional approach simply because the content could be controlled and could be distributed to a much wider audience.
From an auto manufacturer launching a new product to thousands of dealers to a national pharmacy retailer informing and educating their thousands of employees about Covid protocols to the world of finance informing tens of thousands of stakeholders of market trends, video is playing a critical role in their plans for a true digital transformation.
Qumu provides a two-way communication between executives and globally distributed employees, investors, and board members, supporting tens of thousands of concurrent users with no loss of performance or broadcast quality. It allows global organizations to reach large and remote audiences, while maintaining optimal video quality and maximum uptime. Through the use of edge devices and transcoded video streams, viewers experience a high-quality broadcast that is maximized to their device file type and bitrate—whether they are participating on standard office workstations, personal mobile devices or Virtual Desktop Interfaces (VDIs). Qumu’s webcasting creates a personal connection between executives and their intended audience during live streaming events. And Qumu’s on-demand video enables executives to engage their customers, investors, and board members beyond the townhall or product launch, wherever they are and when the time is right for them, delivering a contextual experience the traditional product launch event cannot.