The Relaunch of the Product Launch.
The Relaunch of the Product Launch. How video can replace in-person product launches and make them even more successful. By Nick Ochoa Remember when product launches were spectaculars? In 1936, General Motors (GM) wanted to show off their product line to...
The No Town Hall Town Hall.
The No Town Hall Town Hall. Making video an essential tool to move businesses forward. By TJ Kennedy Imagine the company you work for has merged with a large conglomerate. There will be an All Hands meeting with a Q + A session featuring the current CEO...
Is the in-person event dead or can video transform in-person events into successful hybrid events?
Is the In-Person Event Dead or Can Video Transform In-Person Events into Successful Hybrid Events? By TJ Kennedy Should I Stay or Should I Go? How to Host an Event with Reduced In-Person Attendees Let’s take the Healthcare Information and Management...
A Case Study for the Undisputable Argument in Favor of Remote Work.
A Case Study for the Undisputable Argument in Favor of Remote Work. Work from wherever, whenever, forever. By TJ Kennedy At the beginning of the pandemic, the future of the workforce was in a state of unpredictability, with little to no answers in sight....
Taking the crisis out of crisis communications.
Taking the Crisis Out of Crisis Communications. How video can support an emergency response plan. By TJ Kennedy You can’t predict a crisis, but you can plan for one. They just happen. They arrive unannounced. Maybe it’s a natural disaster, a security...
Stop the World from Spinning, I Want to Get Off!
Stop the World from Spinning, I Want to Get Off! 6 Steps to Maximize Workplace Accessibility, Engagement, and Wellness By Mercy Noah There is no question that we are all feeling dizzy and exhausted from the ups and downs we have been experiencing over the...
COVID changed everything. Video can help keep everyone healthy.
By Rose Bentley The idea of telemedicine or a video visit with a physician is no longer a foreign concept. Perhaps because of the Covid-19 Pandemic, this experience has become commonplace. Some might debate that patient care was moving in that direction...
Using Video to Enhance Life Science Communication Isn’t Brain Surgery
By Rose Bentley Removing a gallbladder used to require major surgery. With modern technology, that’s no longer the case. Producing quality video content was also once thought of as a complex operation involving expensive cameras, multiple light sources,...
How video can save time and boost productivity
By Andi Mann, Chief Technology Officer In the aftermath of the global pandemic, a great business debate has ensued. There are questions being asked in boardrooms, conference rooms and living rooms around the world. “Are we going back to the office? Are...
3 Things CMOs Can Do Today to Attract and Retain Talent in the face of “The Big Quit”
Last week I was in a wonderful meetup of 50+ B2B CMOs. As we discussed our biggest learnings from the first half of 2021, the topic of “The Great Resignation” came up. The talent market for most Marketing roles is white-hot. Through the...
