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5 Reasons to Demand Live Captioning from Your Video Platform

As video platforms continue to claim their fair share of enterprise technology budgets, live video is quickly becoming the standard for how global organizations communicate. A live work session, town hall meeting or product demonstration is by far the most impactful way to engage and collaborate in real time. However, one of live video’s most compelling elements—the audio portion—can be a barrier for participants who are hard of hearing, speak another language, or simply not in a location where use of audio is a viable option. And as companies strive for collaboration and inclusiveness on a global scale, they simply cannot afford to miss reaching even one employee or stakeholder.

While closed captioning and text subtitles are commonly used with on demand videos, captioning for live events has historically been a challenge, because the process depends heavily on humans to transcribe and translate audio in real time. But the good news is, recent developments in translation and transcription technology have made it possible to deliver AI-powered, broadcast-quality captions instantly—with a high degree of accuracy—as part of any live video event.

Recent developments in translation and transcription technology have made it possible to deliver AI-powered, broadcast-quality captions instantly—with a high degree of accuracy—as part of any live video event.

As you can imagine, live captioning is transforming the enterprise video experience and increasing the impact of every kind of streaming video. So today we will share five reasons why companies should demand live captioning capability as an extension of their current Enterprise Video platform. In the meantime, if you need further information or are interested in a demonstration, on live captioning, simply fill out our Contact Us form and one of Qumu’s experts will get back to you.

Reason #1: To Increase Video Accessibility

According to the National Institutes of Health, approximately 2 percent of adults aged 45 to 54 have disabling hearing loss—and this number jumps to 8.5 percent of adults aged 55 to 64. Because deaf and hard of hearing viewers can represent a significant portion of an organization’s employees and stakeholders, live captioning helps organizations meet accessibility targets by giving every end user the full benefit of live video content.

Reason #2: To Expand the Global Reach of Video 

In addition to real-time transcription of audio content, some live captioning technologies also combine the power of AI-driven translation into dozens of languages—concurrently and automatically. This allows global organizations to distribute live video content to every corner of the globe, and account for all end-users regardless of region or native language.

Reason #3: To Accommodate All Work Environments 

Driven by the reality of a mobile workforce, companies are scrambling to accommodate employees who are commuting, working remotely, ride sharing, running between meetings or in the middle of a busy travel schedule. The ability to fully experience live video—even with no access to sound—is an expectation that some forward-thinking Global 2000 organizations are already able to meet.

Reason #4: To Accelerate Speed to Market

Companies are under tremendous pressure to efficiently roll out new products, which of course comes with the tasks of training sales and service teams, mobilizing channel partners, and of course educating customers. With live video captioning, organizations can now avoid rollout delays and go to market with products and services more quickly and with greater clarity—as well as turn video content into easily searchable assets.

Reason #5: To Save Money

Until recently, transcribing and translating live videos was a tremendously labor-intensive task that involved entire teams of experts manually creating captions and translations on the fly. By automating the most labor-intensive parts of captioning, transcription and translation, organizations can significantly lower the expense involved with making live video more accessible.

Conclusion

The use of live streaming video is rapidly becoming an expectation for both internal and external enterprise communication. If your organization is exploring ways to improve the reach and accessibility of live video, or drive down the cost of live translation and transcription, be sure to visit our video captioning web page or fill out our Contact Us form and one of Qumu’s experts will reach out to you right away.

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