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Blog

Four areas of Digital Business Transformation and Innovation

To survive and grow, especially in the post-COVID era, businesses must focus on Digital Transformation (DX.)  Before the pandemic, DX was not a question of “if” but “when.” Today, it’s no longer a question of “when” but “how.”

Transformation and innovation are a match made in heaven. Both are deeply concerned with doing new things in new ways. As an example, my own engineering team is both driver and beneficiary of digital transformation and innovation. Below are a handful of ways we have aligned digital transformation to the core pillars of our technology and innovation strategy:

Team and Process 

We are all now collaborating in new ways using new ‘digital’ technologies like Slack and Zoom. In addition however, consider taking it further by sending “read ahead” content digitally (including on-demand or ‘asynchronous’ video). Record meetings for those who can’t attend—and then anyone can send async video back to attendees. All artifacts can be shared online too—docs in OneDrive; tickets in Zendesk; customer info in Salesforce; requirements in Jira; processes in Confluence; code in GitHub. 

It’s easy to transform workspaces from physical global offices to a “Work from Wherever, Whenever” (#WfWW) virtual environment. Staff can choose to eliminate their commute, relocate with family, care for kids or parents, and enjoy a better work-life balance.  

WfWW also enables companies to attract and retain the “digital nomad” talent newly created by the ‘great resignation’ and the remote work/work-from-home movements across the globe.

When we need in-person time, we can use shared workspaces. This means a few will travel more or further. Most would happily trade 1-2 hours each day sitting in traffic for a quarterly flight and hotel stay, and with a lower corporate cost burden without offices around the world. 

Product 

Transformation and innovation mean finding new ways to leverage digital tech. To deliver innovation in a WfWW world, consider running virtual Standups, Open Spaces, Hackathons, and Show-and-Tells. Implement explicit rules of engagement to ensure productivity. Host sessions at varying times of day to accommodate global staff and record them for anyone who still cannot attend in person. Both meeting and readout videos should be sent to the rest of the company afterwards.

Engineering can leverage live and on-demand video to socialize new ideas with customers around the globe, with real-time captioning, translations, live-chat, document embedding, white boarding, etc. Customers can also use cloud-hosted video services to give async feedback from wherever, whenever.

New global and digital technologies can deliver innovative capabilities in the cloud-including digital “computer vision” techniques, advanced performance and content analytics, AI-driven auto-captioning, and translation, distributed object storage, virtualization and containerization, content delivery networks, and much more.

Engineering  

Digital means moving at computer speed – we all need to adopt and build more capabilities to go faster and do more with less. Adopting pipeline automation, Agile, and CI/CD tools and processes as part of a larger DevOps cultural transformation can enable businesses to allocate staff more efficiently, reduce overall cost, expand roadmaps, deliver on time, and operate effectively across multiple boundaries of skill, team, department, country, language, and more.

At Qumu, we are deep into a digital transformation journey—from building on-premises enterprise video software to delivering cloud-first enterprise video services. We are implementing new policies, technologies, and processes to support this transformation throughout the business. 

As a result we are building a new culture of innovation too. 

We’ve moved aggressively to both adopt and deliver cloud and SaaS based services internally and externally, we have increasingly taken on responsibility for not just building our software, but also operating it on behalf of customers. So we are adopting innovative digital operations techniques like site reliability engineering (SRE), as part of our ongoing transformation. 

The results have been phenomenal. Let’s all continue to drive innovation through transformation – especially with enterprise video – well into the future.

Andi Mann is Chief Technology Officer at Qumu

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